PHRESH

Embrace the uniqness and beauty within eczema. Everyday. Anywhere.

Packaging

Branding Identity

□ Product ConceptPhresh is a skincare brand that focuses on prodividing users with the necessary products to treat their eczema everyday, anywhere. When one may dread the idea of dealing with their eczema daily, Phresh brings that new perspective by fitting all the products you need into the palm of your hands.

Phresh embraces eczema by using colors and patterns inspired by how eczema presents itself in different forms. By taking eczema itself and turning into a design tool, Phresh sends out the message that everyone deserves to feel comfortable to feel good in their skin and that treating eczema can be a visually appealing experience.

□ Product + PackagingThe primary and secondary packaging includes Body Lotion, Eczema Soothing Cream, and Calming Serum. Having these products together in one box will help users tackle eczema in their every day with ease. These three products gave the opportunity to devleop a packaging system that was convenient and easily applicable across various products.

Everyday and anwhere. The key words to Phresh. These words drew inspiration from gum packets and how compact yet light-weight the product is. The color palette is inspired by how eczema itself presents in a different forms allowing a cohesive and dynamic visual identity to be born.

□ Research & DevelopmentInital phases of this project included brainstorming ideal ways Phresh could be presented and how. This process meant I had to deep dive into market research, competitors analysis, and understanding the needs of Phresh’s target demographic.