GRAPHIC DESIGNER
INFO
ARCHIVE

BRANDING IDENTITY

GENERATIVE DESIGN

PRINT/PUBLICATION

PACKAGING

UI/UX

Christy is a curious designer who specializes in branding and systems thinking.

She is based in Los Angeles and currently watching Abbott Elementary.

christylimdesign@gmail.com

PEEP

Peep is an advocacy-platform for transgender and non-conforming folks (TGNC) offering wellness resources, peer support, and smoke cessation programs by creating a safe space for them through accessibility.

Branding Identity

Publication

UI/UX

Packaging

Team members: Skylar Lee, Finley Sun and Jason Liang

□ Creation of Peep

Brief

In partnership with Cedars-Sinai's Cancer Research Center, this project focused on tobacco cessation in LGBTQIA+ communities, specifically targeting the high tobacco use rates within the Transgender and Non-Conforming (TGNC) community in Southern Los Angeles.

Our goal

To provide resources and peer support, helping to build a stronger sense of community and access to care for TGNC individuals in these neighborhoods.

□ Platform

Features

Policy & Advocacy
□ Get in touch with your local policy makers and politicians
□ Stay up to date with current news on policy
□ Voice your concerns by signing petitions

Peer Support
□ Talk to your fellow peers about any topic □ Users will all have anonymous profiles for safety □ Engage in community topics

Remapping
□ Report smoking levels □ Rate TGNC friendliness of places

Health & Wellness
□ Find your nearest LGBTQ+ health center □ Personal health resources □ Get in contact with a doctor via chat

□ Accessing Peep

Peep Stickers

Integrating NFC tags into our project by redesigning them into our stickers that will lead folks to our platform with a simple tap. From there they can use featured programs that relate to health, smoking cessation and policy.

AR Technology

AR filters were developed to help promote the platform on social media platforms to counter typical marketing strategies with billboards around the neighborhood.

Safety Concerns

For the safety of TGNC folks on the platform, we’ve taken a strategy that focuses on spreading the platform through word of mouth within the community which is how the AR filters will be promoted on social media and the platform, Peep.

Where?

Anywhere TGNC folks frequent! Starting points for this campaign includ health centers, cafes, bars and even the streets of LA.

□ Peep Kit

Concept

To create something tangible outside of just stickers and AR filters, the Peep Kit was developed. It will be provided to anyone open to participating in spreading the message of Peep.

Contents

□ NFC stickers
□ User manual □ Emergency resources (LA based) □ $5 coupon at any LGBTQ+ owned restaurant

□ Posters

Ensuring that the TGNC community knows where they can access health services is a crucial part of our messaging. NFC stickers will be placed on each poster as an added layer of interaction and information.

□ Demo videos

By using AR technology, TGNC folks can share Peep through their social media to connect and engage with their peers.

□ Systems thinking

This project has been selected to showcase at the exhibition “Brushing Aside Tobacco: Painting a Brighter Future” for World Tobacco Advocacy Day