PEEP
Peep is an advocacy-platform for transgender and non-conforming folks (TGNC) offering wellness resources, peer support, and smoke cessation programs by creating a safe space for them through accessibility.
Branding Identity
Publication
UI/UX
Packaging
Team members: Skylar Lee, Finley Sun and Jason Liang
□ Creation of Peep
Peep Stickers
Integrating NFC tags into our project by redesigning them into our stickers that will lead folks to our platform with a simple tap. From there they can use featured programs that relate to health, smoking cessation and policy.
AR TechnologyAR filters were developed to help promote the platform on social media platforms to counter typical marketing strategies with billboards around the neighborhood.
Safety ConcernsFor the safety of TGNC folks on the platform, we’ve taken a strategy that focuses on spreading the platform through word of mouth within the community which is how the AR filters will be promoted on social media and the platform, Peep.
Where?Anywhere TGNC folks frequent! Starting points for this campaign includ health centers, cafes, bars and even the streets of LA.
□ Peep Kit
Concept To create something tangible outside of just stickers and AR filters, the Peep Kit was developed. It will be provided to anyone open to participating in spreading the message of Peep.
Contents□ NFC stickers
□ User manual
□ Emergency resources (LA based)
□ $5 coupon at any LGBTQ+ owned restaurant
□ Platform
FeaturesPolicy & Advocacy
□ Get in touch with your local policy makers and politicians
□ Stay up to date with current news on policy
□ Voice your concerns by signing petitions
Peer Support
□ Talk to your fellow peers about any topic
□ Users will all have anonymous profiles for safety
□ Engage in community topics Remapping
□ Report smoking levels
□ Rate TGNC friendliness of places
Health & Wellness
□ Find your nearest LGBTQ+ health center
□ Personal health resources
□ Get in contact with a doctor via chat
□ Posters
Ensuring that the TGNC community knows where they can access helath access is a crucial part of our messaging. NFC stickers will be placed on each poster as an added layer of interaction and information.
□ Demo video