CHRISTY 
LIM


INFO
ALGORAVE
MUTEK


    BRANDING IDENTITY
    GENERATIVE DESIGN
    PUBLICATION
    UI/UX
    Christy is a curious designer who specializes in identity design and systems thinking. She is currently based in Los Angeles.


    PEEP

    Peep is an advocacy-platform for transgender and non-conforming people (TGNC) offering wellness resources, peer support, and smoke cessation programs by creating a safe space for them through accessibility.
     Branding Identity
     Publication
     UI/UX
    Team members: Skylar Lee, Finley Sun and Jason Liang
    □ Creation of Peep

     Peep Stickers
    Integrating NFC tags into our project by redesigning them into our stickers that will lead folks to our platform. From there they can use featured programs that relate to health, somking cessation and policy. 

    AR TechnologyAR filters were developed to help promote the platform on social media platforms to counter typical marketing strategies with billboards around the neighborhood.


    Safety ConcernsFor the safety of TGNC folks on the platform, we’ve taken a strategy that focuses on spreading the platform through word of mouth within the community which is how the AR filters will be promoted on social media and the platform, Peep. 
    Where?Anywhere TGNC folks frequent! Starting points for this campaign includ health centers, cafes, bars and even the streets of LA.

    □ Peep Kit



    Concept To create something tangible outside of just stickers and AR filters, the Peep Kit was developed. It would be given to anyone willing to participate in spreading the message of the platform.

    Contents□ NFC stickers
     □  User manual □  Emergency resources (LA based) □  $5 coupon at any LGBTQ+ owned restaurant
    □ Platform

    FeaturesPolicy & Advocacy
    □ Get in touch with your local policy makers and politicians
    □ Stay up to date with current  news on policy
    □ Voice your concerns  by signing  petitions

    Peer Support

    Remapping
    □ Report smoking levels □ Rate TGNC friendliness of places

    Health & Wellness




    □ Why TGNC folks?
    We first started off with the focus of why smoking cessation is important for the LGBTQ+ community. Through weeks of extensive research, numbers and statistics for the TGNC community stood out to us. After conducting a power-mapping session to further dive into systemic issues that play role into the LGBTQ+’s struggles with tobacco usage, majority of what we had mapped down naturally turned us to the TGNC community.
    □ Core Issues
    Lack of mental and 
    moral support
    Systemic 
    exclusion
    Lack of accessibility to 
    social support services
    Social 
    stigma

    □ Problem Statement
    The TGNC community faces a critical challenge marked by a severe lack of accessibility, legal protection, and social support resources. This shortage of resources not only hinders the well-being and quality of life for TGNC individuals but also perpetuates systemic discrimination, exclusion, and vulnerability within society, highlighting the pressing need for change, representation and inclusivity.